Marta Kagan. What Would Steve Do? [ PDF ]
Alison Gopnik (Nov 1, 2017). The Power of Pretending: What Would a Hero Do? [ PDF ]
Paul Graham (April 2008). Be Good (ref. "Make Something People Want").
Eric Ries (March 23, 2009). "What is the minimum viable product?"
Marc Andreesen (June 25, 2007). The only thing that matters (ref. product market fit).
Michael Siebel (August 17, 2016). Users You Don't Want.
Paul Graham (July 2013). Do Things That Don't Scale.
Geoff Ralston and Michael Siebel (Sept 21, 2015). YC's Essential Startup Advice.
Alex Osterwalder (2015). Osterwalder explaining the Business Model Canvas in 6 Minutes (LEGO Example).
Michael E. Porter (March 1979). How Competitive Forces Shape Strategy [ PDF ].
Patrick Henry Winston. How to Speak (ref. "Winston Star").
Christopher Mirabile (Jan 15, 2018). Avoiding the 9 Worst Pitching Thin Spots.